About The Fourth CC

What You’ll Find Here - Cycling-inspired art, apparel, and stories — all rooted in the ride. Learn about the craft behind each piece, the culture that drives it, and the details that make it all worth it.

The Fourth CC designs cycling-inspired goods with purpose — from pen-plotted prints to everyday apparel. We blend craft, culture, and motion into pieces that celebrate the ride, whether you’re in the saddle or off the clock. Thoughtfully made, quietly bold, and always rooted in the rhythm of the bike.

Editorial:

Behind the Bars

The Fourth CC is a cycling-inspired brand built for life on and off the bike. Born from the fourth rule — it’s all about the bike — we create art, apparel, and essentials for those who ride not just for speed, but for the feeling. Crafted with care, made to last, and always riding that fine line between precision and imperfection.

Who

Who's in The Fourth?

That’d be me. I’ve worked in the cycling industry for over 20 years — from creating merchandise for Team GB and INEOS Grenadiers to leading product at brands like Knog and Garmin. My life’s always been about the bike, and The Fourth CC is just a natural extension of that.

The original idea was to build a clothing brand — but without the resources for big shoots and glossy campaigns, it never quite left the start line. Then I found the pen plotter. Suddenly, there was a way to create, share, and build around something tactile, rhythmic, and real. That’s now the backbone of The Fourth — honest, crafted work for those who ride for more than just the finish line.